Step #1: Define Your Website’s Primary Goals
Decide whether you want your website to:
Gather email addresses
Gather data (form completion)
Whatever you decide, it helps to brainstorm and document your website’s primary goals and communicate it to your web designer. This way your website can be as efficient as possible at achieving your chosen conversion type.
Step #2: Define Your Target Market
What are the demographics of your target market?
What is the age group of your audience?
Is your audience location-specific or global? Geo target your site if it is location specific.
What is their economic status? (Consider this in regards to service/product rates and introductory offers).
How familiar are they with the web? This will help you decide on the kind of website layout, navigation and level of keyword complexity to use.
Step #3: Define Your Unique Selling Proposition (USP)
You now need to define the advantages your product or service has over your competition. Do a little competitive research using the following free tool from KeywordSpy.
Enter your keyword and find out which websites rank high with it.
Go through those websites and find out what you have that they do not.
Consider offering a part of your product/service for free in order to capture the attention of your online audience.
Competitor Keyword Research with Keyword Spy
Once you have grabbed your visitors’ attention, what do you want them to do? It is time to define your Call-to-Action. This is often displayed on a clickable button on your site and next to a big arrow.
To supercharge your CTA, you can accompany it with phrases that convey urgency or exclusivity:
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Blog Article: Make Clear Goals While Building a Website
Video: Defining Website Goals
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