Seo-guide-1.Define Your Website's Objectives

Step #1: Define Your Website’s Primary Goals

Decide whether you want your website to:

    Gather email addresses

    Gather data (form completion)

    Increase online sales conversions

Whatever you decide, it helps to brainstorm and document your website’s primary goals and communicate it to your web designer. This way your website can be as efficient as possible at achieving your chosen conversion type.

Step #2: Define Your Target Market

What are the demographics of your target market?

    What is the age group of your audience?

    Is your audience location-specific or global? Geo target your site if it is location specific.

    What is their economic status? (Consider this in regards to service/product rates and introductory offers).

    How familiar are they with the web? This will help you decide on the kind of website layout, navigation and level of keyword complexity to use.

Step #3: Define Your Unique Selling Proposition (USP)

You now need to define the advantages your product or service has over your competition. Do a little competitive research using the following free tool from KeywordSpy.

    Enter your keyword and find out which websites rank high with it.

    Go through those websites and find out what you have that they do not.

    Consider offering a part of your product/service for free in order to capture the attention of your online audience.

Competitor Keyword Research with Keyword Spy

 Step #4: Define Your Call-to-Action (CTA)

Once you have grabbed your visitors’ attention, what do you want them to do? It is time to define your Call-to-Action. This is often displayed on a clickable button on your site and next to a big arrow.

To supercharge your CTA, you can accompany it with phrases that convey urgency or exclusivity:

    Subscribe Now to Get a Free Gift

    Register Now, Limited Time Offer

    Sign Up Now to Receive a 20% Discount

    Blog Article: Make Clear Goals While Building a Website

    Video: Defining Website Goals

Next Post

Tip - How to configure and use Google Analytics to Measure Conversions.

aboutme

My name is Pradeep Ehan and am a Web Designer and SEO (Search Engine Ranking) guy residing in Galle and Weligama. I take your business ideas and apply custom web design and search engine optimization solutions.

Now I work as a full-time Web Designer and a Developer in Jotwebdesign, Member of the E.C.Holdings Group. If you have plans for any Web Project, Run Google Adword campaign or looking for top in Google, Yahoo search engines I can assist you.

Way of working

To begin the design of your web site I would be much obliged if I can have a 40% advance payment. It is easy to pay me now Paypal is accepted. No sooner I receive your payment I will begin to design the website layout first and send it to you thereafter once you approve the layout I will work on coding. Then balance payment (60%) can be made once I have completed designing your website.

Big Projects

Yes, no issue , Now you can hire Web Designers .Net or PHP Programmers who will work on your projects for just $ 150 to $500  per month.  i.e. less than USD 1 to 4 per hour.

The Web Designer or PHP Programmer would work 22 days a month (Excluding National Holidays in Sri Lanka) and 8 hours a day dedicatedly on your project/s.

Do let me know your views and I would be happy to provide Further Details.